The purpose of the newly-founded chain, nat. fine bio food, is to make fast food healthy, to offer delicious organic food in a timely manner – and this in a contemporary environment. nat. brings together Organic and Lifestyle, and with this follows the increasingly-important LOHAS-Trend (Lifestyle of Health and Sustainability).
The claim, “nature comes to the city” guided the design concept. Motives from nature were made so abstract that they can be only vaguely discerned. The ceiling allows association with cloud formations; the columns remind one of tree trunks; backlit walls dissolve the spatial boundaries through oversized, blown-up plantand herb-panoramas.
The main contradiction of a “natural” restaurant in an artificial urban environment becomes the core of the design. This is reflected in the contrast between natural form and disciplined, geometric abstraction, as well as in the coming together of nearly dematerialized and overly tactile, sensuous surfaces.
No comments:
Post a Comment